Yes, it’s exactly what you think it is. A film all about a font. But not just any font, this is the typeface that changed typefaces. Even the very typeface you’re reading this on can be traced back to Helvetica. Helvetica itself was developed by a small Swiss design firm in the 50s (ever wonder why Swiss website domain names end in .ch? “Confederation Helvetica”). And like a Swiss army knife, Helvetica is compact, precise, and stylish. Through this lens, we learn how Switzerland quietly shaped the way we communicate and gain an appreciation for why mid-century design still has a place in the modern world. Fair warning though: after you watch this you’ll start seeing Helvetica everywhere. From federal tax forms, to Facebook, to airport signage.